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About Us
Mission and Values
For more than 100 years, CAA South Central Ontario has been meeting and exceeding the needs of Canada's motoring and travelling public. As an organization, CAA is committed to serving its Members, employees and the community.
Mission
CAA South Central Ontario is a trusted Member-driven organization that delivers quality automotive, travel, insurance and advocacy services. Our goal is to provide Members and customers with peace of mind, safety and value.
Vision
CAA South Central Ontario strives to be the leading membership organization in Canada by delivering first-class service, unparalleled member satisfaction and profitable growth.
Our values
Customer relationships
We respect and honour our customers and invest time, effort and money in strengthening customer relationships. We believe our foremost responsibility is to continually understand and anticipate the needs of our customers and deliver leading-edge solutions that will delight customers and make membership irresistible.
Innovation
At CAA, we embrace change with optimism and competency. And, we empower ourselves to create value and excellence for our customers. We commit to learning and looking for input on how we can do something better. We dare to take risks by challenging the status quo and continually asking why, why not and what if.
Trust
We believe trust-based relationships with our customers, employees and business partners are critical to sustain organizational success. We serve our customers and employees competently and ethically. And, we endeavour to keep our promises. All decisions are guided by the principles of excellence, fairness and integrity. We work hard to ensure open, honest and ongoing communication.
Our people
Culture
As an employer, CAA South Central Ontario will continue to inspire our employees to focus on exceeding Members' expectations in an organization that is fair, respectful and enjoyable to work for and that encourages personal growth.
Accountability
We each have a stake in this organization in which we invest our lives. We understand and accept our responsibilities and are accountable for our actions and for meeting our goals with integrity and fiscal responsibility. We lead by personal example and provide our people with the appropriate resources, training and authority. We accept that leadership is the responsibility of every employee.
The CAA team
CAA South Central Ontario employees are committed to serving Members and providing exceptional customer service. CAA recognizes learning as a culture and offers ongoing educational and skill-improving opportunities.
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