Today's average motorcyclist is probably not what most people would picture. The image of a young, thrill-seeking motorcyclist looking to save money on the cost of transportation has been replaced by a generation of middle-aged riders with powerful, more expensive machines.
In Canada, motorcycle sales have quadrupled in the last decade - from 24,000 in 1996 to over 82,000 in 2006. Recent studies also show that the average age of buyers is about 46 years old and that the profile is that of a college-educated, established family man.
In Ontario, roughly 85% of all newly licensed motorcyclists enroll in the Gearing Up program, a motorcycle rider training program offered by the Canada Safety Council that has achieved world-wide recognition for its excellence in content and delivery. This program has helped hundreds of thousands of new motorcyclists across Canada become safer riders by learning basic skills such as how to properly balance the motorcycle, using the clutch and controlling the motorcycle at slow speeds.
Sources: The Motorcycle Safety Foundation, Canada Safety Council, The Motorcycle & Moped Industry Council