• Social Responsibility

Advocacy

Social Responsibility - Community

Supported Charities

The plan:

Every year, CAA South Central Ontario (CAA SCO) employees come together to work with personally chosen and corporately recognized charities with the purpose of giving back to the community and our Members.

What we’ve achieved:

  • Over $88,000 was raised for SickKids Foundation in 2012 through our fourth annual Charity Golf Tournament at Angus Glen Golf Club. This brings our total funds raised through this tournament to over $250,000.
  • Our Employees raised nearly $25,000 for our corporate charities, including the World Wildlife Fund, Ontario Association of Food Banks, Canadian Cancer Society and SickKids Foundation.

Local Community Programs

The plan:

Support our CAA Stores and continue to empower them to develop and participate in local community events.

What we’ve achieved:

  • In 2012, the CAA Stores continued to foster and grow their relationships within their local communities.
  • Of note, during our November year-end sales event, we hosted a food drive across all store locations.
  • We collected a total of 5,307 items and $200 in donations to assist local communities.
  • Many stores are seen as integral components of their local community.

Relay for Life

The plan:

Relay for Life is an annual, non-competitive, 12-hour overnight fundraising event that brings communities together to fight cancer and celebrate life. The relay invites groups to join in a 24-hour walk to increase awareness for cancer research.

What we’ve achieved:

In 2012, CAA Insurance took part for the second year in the North York Relay for Life. We had six teams consisting of 64 people and raised over $35,000 for the Canadian Cancer Society.

Operation Red Nose

The plan:

Operation Red Nose, a program that provides volunteer transportation to people who may not be fit to drive, has been a part of CAA Insurance's advocacy against impaired driving since 2005.

What we’ve achieved:

In 2012, CAA Associates helped members of the public get home safely by volunteering their time in and around the Aurora and Newmarket areas.

Supporting our Service Providers

The plan:

Continue to support and provide care to our Service Providers.

What we’ve achieved:

  • CAA reached out to our network of contractors in 2012 to support two fellow contractors when they were faced with separate instances of personal injury.
  • During two events, CAA SCO’s network of contractor service providers teamed up with CAA SCO’s corporate offices to donate nearly $30,000 to assist the families of those affected.

CAA School Safety Patrol (SSP)

The plan:

The CAA School Safety Patrol program is a joint partnership between CAA, the police, school boards, teachers, parents and more than 21,000 dedicated student volunteers who give their time to ensure their peers remain safe at road crossings and on school buses in South Central Ontario.

What we’ve achieved:

  • In partnership with 55 police services and school boards, approx. 21,000 students involved in the program to keep children safe on school buses while heading to school, and to educate drivers on bus safety.
  • New this year, the CAA School Safety Patrol program introduced a Subsidy Fund, supporting patroller appreciation events across the region. In its first year, the fund subsidized 4,500 patrollers/chaperones in various appreciation events.
  • Our legacy initiatives were a success in 2012. The annual leadership camp trained 120 school safety patrollers; our contests (Smart like a Patroller, Getting to School and Patroller Appreciation combined) resulted in over 20,000 entrants and over 31,000 member engagements; and, over 2,500 patrollers attended our Patroller Appreciation movie days.

Watch for Bikes

The plan:

CAA's advocacy program aimed at driver awareness of cyclists and safe operation of motor vehicles around cyclists. It also stresses the safe sharing of the road no matter your chosen form of transportation.

What we’ve achieved:

  • Following the release of the report by the Office of the Chief Coroner, CAA has continued to be involved in numerous meetings at the municipal and provincial levels.
  • CAA has also worked with Share the Road Cycling Coalition on a number of cycling initiatives, including a multi-media public service announcement that ran in the summer of 2012.

Worst Roads

The plan:

This publically driven survey and campaign recognizes the worst roads and related conditions in South Central Ontario, and lobbies government to have them fixed.

What we’ve achieved:

  • The ninth edition of the Worst Roads campaign took place in late March 2012, running for four weeks. Following an unseasonably mild winter, CAA embarked on the campaign, highlighting that roads in poor condition have a financial and environmental impact on motorists.
  • Following the launch of worstroads.ca, Ontarians cast nearly 10,000 votes, the highest vote tally in the program's history.
  • A media tour across the South Central Ontario territory resulted in nearly 200 media mentions.
  • Dufferin Street in Toronto was named the worst road in Ontario, and the Government Relations team has followed up with municipal and provincial leaders to discuss the results of this campaign.

Community Sponsorship Program

The plan:

RoadWins, a grassroots sponsorship program, provides parents with tools, tips, discounts and benefits to help plan for their childrens’ sports tournaments. RoadWins lives online through Facebook (Facebook.com/RoadWins).

What we’ve achieved:

  • Launched in July 2012, CAA sponsored two tournaments which benefitted 246 teams, had 13,500 people in attendance and garnered 748 ‘likes’ on our RoadWins Facebook page.
  • Brand Ambassadors distributed refreshments, 1,200 z-cards (with program and membership information) and collected 567 completed surveys.
  • We were able to provide Roadside Assistance to seven visitors in need at the events.