• See what you could be MISSING

Community Action

Focus on the Road

It only takes one second to change the rest of your life.

CAA’s MISSING campaign aims to encourage safer driving by putting distracted drivers face-to-face with the moments they could miss by not staying focused on the road. The next time you’re about to make a call while driving, ask yourself, “What would I be MISSING?” To find out, take our survey and make the promise to end distracted driving.

Stay Focused, Stay Safe

Drivers engaged in text messaging are
23 times more likely to be involved in a
crash or near crash event. That's why
CAA is committed to educating drivers
about the dangers associated with
distracted driving.

For tips to avoid distracted driving,
please click here.


Helped gather world-leading experts for first distracted driving symposium and called on all provinces to enact a law against distracted driving
Through a private members bill, asked for a ban on cell phone/portable equipment use by novice drivers while operating a vehicle in Ontario
Supported the introduction of provincial legislation banning cell phone use while operating a vehicle
With traffic safety coalition partners, launched the award-winning MISSING campaign to remind Ontario drivers what they could miss if they don’t focus on the road
The MISSING campaign relaunches with new, interactive components

We want to hear from you. Email trafficsafety@caasco.ca.

Traffic Safety Coalition

The Traffic Safety Coalition is made up of stakeholders and community members that desire a coordinated approach to road safety. Championed by CAA South Central Ontario, the Traffic Safety Coalition highlights many opportunities that exist to further encourage roadway safety.

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