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Details to know

• Environment
• Marketplace
• Associates (Employees)
• Community

Environment

We are taking steps to reduce our environmental footprint by actively challenging environmental issues in our workplace and beyond, and being more conscientious about operating responsibly. Every day we move towards a more sustainable business model by promoting innovative alternatives to running our business in an environmentally conscious manner. Some of our programs and initiatives include:

• Autogreen – a clean-air campaign that educates motorists about how their driving and vehicle-maintenance behaviours contribute to air pollution
• Smart Commute – we participate in the Smart Commute program in York Region to encourage and provide carpooling options to our Associates
• Great Battery Round-up – our annual campaign allows motorists to drop off unwanted batteries for safe recycling
• We now offer Members the option of purchasing re-refined oil for their automobiles through our CAA Car Care Centres
• All of our CAA Car Care Centres and 90% of our CAA-Approved Auto Repair Service Facilities are diverting their waste oil to be re-refined into a high-quality pure motor oil to be reused. Last year we diverted more than 2 million litres of used engine oil to Safety Kleen for refining. That saved 6,000 tonnes of GHG being released in our air.
• Recycling programs are in all locations, including recyclable and biodegradable utensils which are being used in our corporate cafeteria
• Our IT department has consolidated its data centre operations, reducing our overall carbon footprint by consuming less electrical power, heating and cooling
• We have introduced print-on-demand Trip Tiks in many of our stores, with all stores having this option in 2010.

Marketplace

The marketplace is where we interact with our Members. By growing awareness of this new initiative, we can help grow our organization. We currently offer a number of products and services with a focus on social responsibility, and are developing many more Member offerings.

• CAA's industry-leading roadside assistance keeps our Members safe
• Traffic legal services and auto purchasing assistance is available to Members through our www.caasco.com website
• In 2009 we will provide insurance discounts for eco-friendly cars
• We are promoting environmentally friendly travel options through Starwood Hotels and Resorts Worldwide
• CAA has introduced our Green Power battery for our Members

Associates

Developing a socially responsible organization starts with our Associates. As one of the driving forces behind CAA, without them our culture cannot develop and grow to service our Members. We are committed to supporting our Associates with programs and initiatives aimed at promoting healthy living, personal well-being, and professional growth. It is our desire to inspire Associates to contribute to socially responsible activism in the workplace and beyond. What have we done?

• We are committed to Associate engagement and to being a reputable employer
• We provide numerous opportunities for Associates to continually develop and expand in their careers at CAA
• We fund tuition where further education will help Associates succeed in their roles
• A competitive total rewards program is offered to all Associates
• We developed partnerships with such organizations as the David Suzuki Foundation to promote and support social responsibility and environmental awareness in the workplace
• We have invested significant time and resources to strengthen our Associates’ knowledge through SR training. Their insights have enabled us to pursue new ideas and initiatives that we hope to implement in the coming years

Community

We focus on building healthy relationships with the community, and we continually meet that commitment through the delivery of programs and initiatives that give back, strengthen and support our communities now and in the future.

• We are the main sponsor and trainer of the School Safety Patrol, a program that sees 25,000 patrollers across our territory keeping their peers safe at road crossings and on school buses
• Our Worst Roads campaign strives to get governments to fix poorly maintained roads for increased safety, reduced costs and cleaner air
• We partner with a computer supplier who donates used equipment to schools
• We support co-op education programs that allow us to hire local students
• We have held child car-seat clinics at our head-office location for motorists
• Our Charitable Donations program promotes volunteer recognition, corporate sponsored charity events, and includes a charity contribution matching program which supports a variety of charities