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Driven by Good™

Because a little good can go a long way.



What drives CAA?

Since 1903, CAA has worked on being a force of good in all the communities we serve. We believe that looking out for others is the most important thing a company can do. That's why we established the first roadside assistance program and continue to advocate for the safety of motorists, cyclists and pedestrians alike every single day.
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Everyday heroes

We’re proud to celebrate the people who go above and beyond to make the world a better place. Whether they’re an Associate, Member or even the neighbour next door, our heroes are the people who always put others first.

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Community

We believe in the importance of community and strive to make life better for all. We don’t distinguish between large-scale initiatives, like advocating for safer neighbourhoods, or small-scale, like supporting a Member through a difficult time.

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Created for good

We’re always innovating new ways to make our neighbourhoods safe. We also anticipate our Members’ needs, and develop real solutions for wherever life takes them.

Driven by those who choose good.

Video Transcript

Let’s create a world of good.

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Wellness check-ins for at-risk Members

When our stores were closed at the beginning of the pandemic due to a province-wide lockdown, we redeployed our retail Associates to call and check on Members aged 80 and older to see if they required any help.
Thunder

We provide extended supports during natural disasters

After a catastrophe or a natural disaster, CAA Insurance reaches out to policyholders in the affected areas, not just to process claims, but to see if there are any other ways they can help.
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Innovating new ways to help Members even more

New predictive technology, developed by our CEO, Jay Woo, anticipates roadside events before they even happen, so we can put tow trucks where they are most likely to be needed by our Members.

Good news.

Two people and dog

5 Inspiring Real-Life Heroes You Should Know – And They All Work at CAA

When you join CAA, you’re not simply joining a service; you’re joining a family of Members, Associates and others who go above and beyond to help out whenever they can.

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Meet Dr. Doolittle, Founder of CAA and an Innovator Who Was Driven by Good

CAA is always innovating new ways and programs to anticipate Members’ needs and offer them real solutions, no matter where life takes them.

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CAA’s Bike Assist Service Helps Keep Cyclists Safe on the Road

CAA is always innovating ways to ensure peace of mind for Members, including when they’re on bikes with CAA Bike Assist

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Want to unlock the full power of your CAA Membership?

Download the CAA Mobile App™ and get access to over 250 Member-exclusive deals while you’re on the go. Track your savings on apparel, restaurants, the latest tech and more. Plus, request roadside service directly from the app.

Learn More